Sweepstakes, online rewards and loyalty programs

If you are like me, I often cringe at these types of programs because I know lawyers usually need to get involved. This often means tons of work for my clients! Alas, I’ve found a company called Brandmovers that develops TURN-KEY interactive promotions. Yes, they have lawyers that will handle the dreaded work for you! [...]

Tips to make your web site a better B2B selling tool

The main tips are good. A good start: http://www.businessmarketinginstitute.com/tmn042908.html

The Green Movement

It seems the Green movement is everywhere these days. In my personal life, I feel an urge to buy products that are more eco-friendly. And when I go to work, our clients are asking what they can do to be make their businesses more environmentally friendly. But there is so much information (and misinformation) out [...]

A quick link; a site to get lost in

For the curious, TED: Ideas worth spreading is chock full of interesting talks from brilliant and creative thinkers. Prepare to be inspired, challenged (infuriated?). It’s anything but boring.
TED: ideas worth spreading

The idea must come first

When you create an ad, if your idea is good enough the execution of it becomes much less important. If your idea fails, you’d better have sterling execution or you’ll be better off piling your money in the street and lighting it on fire. People would remember that, at least.
Here’s an [...]

songwriting and advertising

These many years later I usually find myself in in Nashville, Los Angeles, New York, London or some other city, sitting at a piano with my laptop computer, No. 2 pencil and pad with another songwriter or artist. We then proceed to vent and hash out our thoughts and feelings, our anger and frustrations, our [...]