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Author Archives: maclogue

When your name is truly valuable…

…you don’t have to say much in your advertising. Unfortunately, the rest of us don’t have multibillion dollar budgets and name awareness (for reasons both good and bad) on practically every country on the planet, so we have to work a little harder in our advertising.

Sometimes you see our true personality

These are serious times. And we’re serious people. Dangit.

A quick link; a site to get lost in

For the curious, TED: Ideas worth spreading is chock full of interesting talks from brilliant and creative thinkers. Prepare to be inspired, challenged (infuriated?). It’s anything but boring.
TED: ideas worth spreading

The idea must come first

When you create an ad, if your idea is good enough the execution of it becomes much less important. If your idea fails, you’d better have sterling execution or you’ll be better off piling your money in the street and lighting it on fire. People would remember that, at least.
Here’s an [...]

songwriting and advertising

These many years later I usually find myself in in Nashville, Los Angeles, New York, London or some other city, sitting at a piano with my laptop computer, No. 2 pencil and pad with another songwriter or artist. We then proceed to vent and hash out our thoughts and feelings, our anger and frustrations, our [...]