…you don’t have to say much in your advertising. Unfortunately, the rest of us don’t have multibillion dollar budgets and name awareness (for reasons both good and bad) on practically every country on the planet, so we have to work a little harder in our advertising.
When you create an ad, if your idea is good enough the execution of it becomes much less important. If your idea fails, you’d better have sterling execution or you’ll be better off piling your money in the street and lighting it on fire. People would remember that, at least.
Here’s an [...]
These many years later I usually find myself in in Nashville, Los Angeles, New York, London or some other city, sitting at a piano with my laptop computer, No. 2 pencil and pad with another songwriter or artist. We then proceed to vent and hash out our thoughts and feelings, our anger and frustrations, our [...]
