One of our designers shared this with the firm. I wanted to share with you! http://www.smashingmagazine.com/2009/02/10/10-harsh-truths-about-corporate-websites/
I found the following note from Gail profound…It is excerpted from an August, 2007
post written by Robbin Phillips of Brains On Fire, (http://brainsonfire.com/blog/index.php/author/robbin/page/5/)
“‘The meek may inherit the earth, but if they are in business they will go
broke.’
“So many companies, especially B2B’s find themselves trying to be all things
to all people. Instead of finding the one [...]
Sappi Fine Paper’s publication, @issue: published an article on corporate responsibility reports. These reports, which are printed by 90% of the top companies in Europe according to CorporateRegister.com, are published to address pertinent environmental, social, community and sustainability issues, define specific objectives, and benchmark progress. Sappi is a paper company and is of course, advocating [...]
…you don’t have to say much in your advertising. Unfortunately, the rest of us don’t have multibillion dollar budgets and name awareness (for reasons both good and bad) on practically every country on the planet, so we have to work a little harder in our advertising.
To all the f. crew, congratulations! I’m excited for you and our clients. Check out our wins:
Burr & Forman holiday card: http://www.marketing.org/i4a/pages/Index.cfm?pageID=4003
Harbert annual report: www.marketing.org/i4a/pages/Index.cfm?pageID=3982
If you are like me, I often cringe at these types of programs because I know lawyers usually need to get involved. This often means tons of work for my clients! Alas, I’ve found a company called Brandmovers that develops TURN-KEY interactive promotions. Yes, they have lawyers that will handle the dreaded work for you! [...]
It seems the Green movement is everywhere these days. In my personal life, I feel an urge to buy products that are more eco-friendly. And when I go to work, our clients are asking what they can do to be make their businesses more environmentally friendly. But there is so much information (and misinformation) out [...]
When you create an ad, if your idea is good enough the execution of it becomes much less important. If your idea fails, you’d better have sterling execution or you’ll be better off piling your money in the street and lighting it on fire. People would remember that, at least.
Here’s an [...]
These many years later I usually find myself in in Nashville, Los Angeles, New York, London or some other city, sitting at a piano with my laptop computer, No. 2 pencil and pad with another songwriter or artist. We then proceed to vent and hash out our thoughts and feelings, our anger and frustrations, our [...]
